🔒 Privacy Policy

Introduction

MyLandIQ ("we," "us," "our," or "Company") is committed to protecting your privacy and ensuring the security of your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our MyLandIQ mobile application (the "App").

Please read this Privacy Policy carefully. By using the App, you agree to the collection and use of information in accordance with this Privacy Policy. If you do not agree with this Privacy Policy, please do not use the App.

This Privacy Policy should be read in conjunction with our Terms of Service.

1. Information We Collect

We collect several types of information from and about users of our App:

1.1 Information You Provide Directly

A. Property Analysis Data:

• Property addresses you input
• GPS coordinates (latitude and longitude)
• Land area measurements and units (sq ft, sq m, sq yd, marla, kanal)
• Currency preferences (INR, USD, GBP, AED, etc.)
• Analysis parameters and selections

B. Account Information:

• Email address (from your Google Play account)
• Account creation date and time
• Subscription status (Free or Pro)
• Credit balance and usage history

C. Payment Information:

• Subscription plans selected
• Transaction IDs and dates
• Payment confirmations (from Google Play)

Note: We do NOT directly collect or store credit card numbers, bank account details, or UPI IDs. All payments are processed securely by Google Play Store.

D. User-Generated Content:

• Custom notes on analysis reports
• Saved favorite locations
• Feedback and reviews submitted

1.2 Information Collected Automatically

A. Device Information:

• Device model and manufacturer
• Operating system version (Android)
• Unique device identifiers
• Screen resolution and display metrics

B. Usage Data:

• App features accessed and frequency of use
• Time spent on different screens
• Analysis types generated
• Error logs and crash reports

C. Location Data:

• GPS coordinates (when you grant permission)
• Property locations you analyze
• General geographic region

D. Technical Data:

• IP address (for security purposes)
• Internet connection type
• App version installed
• Firebase Cloud Messaging tokens

1.3 Information We Do NOT Collect

2. How We Use Your Information

We use the collected information for the following purposes:

2.1 To Provide Core App Services

• Generate Property Analysis: Process property location data, send data to Claude AI (Anthropic) for analysis generation, create comprehensive HBU (Highest & Best Use) analysis reports, calculate financial projections and ROI estimates
• Store and Retrieve Analysis: Save analysis history in Firebase Cloud, enable cloud backup and sync across devices, facilitate report export (PDF) and sharing
• Manage Your Account: Create and maintain your user account, process subscription upgrades and credit purchases, track analysis usage and credits, provide access to Pro features

2.2 To Improve and Optimize the App

• Analyze usage patterns to improve user experience
• Identify and fix bugs, errors, and technical issues
• Optimize app performance and response times
• Develop new features based on user needs
• Conduct research using aggregated/anonymized data

2.3 To Communicate With You

• Respond to your inquiries and support requests
• Send important service notifications
• Notify you of app updates and new features
• Request feedback (optional)

2.4 To Process Payments

• Process subscription purchases through Google Play Store
• Manage billing and payment issues
• Generate GST-compliant invoices (for Indian users)
• Handle refund requests as per our Refund Policy

2.5 For Legal and Security Purposes

• Comply with legal obligations and regulations
• Enforce our Terms of Service
• Protect against fraud, abuse, and illegal activity
• Respond to legal requests (court orders, government inquiries)
• Investigate and prevent security incidents

3. How We Share Your Information

We may share your information with the following parties:

3.1 Service Providers (Essential for App Functionality)

A. Claude AI by Anthropic (AI Analysis Provider)

• What we share: Property addresses/coordinates, land area, analysis parameters
• Purpose: To generate AI-powered HBU analysis with regional cost data
• Data location: Processed in the United States
• Privacy: Anthropic Privacy Policy

B. Google Firebase (Cloud Infrastructure)

• What we share: Account data, analysis history, usage metrics
• Purpose: Cloud database, authentication, analytics
• Privacy: Firebase Privacy Policy

C. Google Play Store (Payment Processor)

• What we share: Account email, subscription status
• Purpose: Process payments, manage subscriptions
• Privacy: Google Privacy Policy

3.2 Legal and Regulatory Compliance

We may disclose your information if required by law or in good faith belief that such action is necessary to:

• Comply with legal obligations, court orders, or government requests
• Enforce our Terms of Service
• Protect and defend our rights and property
• Prevent fraud, security issues, or illegal activity

3.3 Business Transfers

In the event of a merger, acquisition, or sale of assets, your information may be transferred. We will notify you via email and/or app notification before any such transfer.

3.4 Aggregated/Anonymized Data

We may share aggregated, anonymized data that cannot identify you for research, industry reports, and analytics purposes.

4. International Data Transfers

Specific International Transfers:

A. Claude AI (Anthropic) - United States

• Property data sent to Anthropic's servers in the USA for AI analysis
• Subject to US data protection laws
• Anthropic implements appropriate security safeguards

B. Google Services - Global Infrastructure

• Firebase services operate on Google's global infrastructure
• Data may be processed in multiple countries
• Google complies with international data transfer frameworks

Safeguards We Implement:

• Use service providers with strong privacy commitments
• Implement encryption for data in transit and at rest
• Minimize data shared to what is necessary
• Regular security assessments of third-party services

5. Data Security

We implement robust security measures to protect your information:

5.1 Technical Safeguards

• Encryption: TLS 1.3 for data in transit, AES-256 for data at rest
• Authentication: Google Sign-In with OAuth 2.0
• Access Control: Role-based access, principle of least privilege
• Monitoring: Real-time security monitoring and alerts

5.2 Operational Safeguards

• Regular security audits and vulnerability assessments
• Secure development practices
• Incident response procedures
• Employee training on data protection

5.3 Your Security Responsibilities

• Keep your Google account credentials secure
• Use device lock features (PIN, fingerprint)
• Keep your device and app updated
• Report any suspicious activity immediately

6. Data Retention

We retain your information for as long as necessary to provide services and fulfill legal obligations:

Deletion Upon Request

You may request deletion of your data at any time via:

• In-app "Delete Account" feature
• Email to privacy@mylandiq.com

7. Your Rights and Choices

Under the Digital Personal Data Protection Act (DPDP), 2023 and other applicable laws, you have the following rights:

7.1 Right to Access

Request a copy of the personal data we hold about you.

7.2 Right to Correction

Request correction of inaccurate or incomplete personal data.

7.3 Right to Erasure

Request deletion of your personal data (subject to legal retention requirements).

7.4 Right to Withdraw Consent

Withdraw your consent for data processing at any time.

7.5 Right to Grievance Redressal

Lodge complaints with our Grievance Officer or relevant authorities.

7.6 Right to Nominate

Nominate another person to exercise your rights in case of death or incapacity.

8. Location Data and Permissions

8.1 Why We Request Location Permission

• Auto-detect property coordinates for analysis
• Provide region-specific cost estimates
• Auto-select appropriate currency

8.2 Location Permission is OPTIONAL

You can use the app without granting location permission by manually entering property addresses.

8.3 Managing Location Permission

You can enable/disable location access anytime in your device settings: Settings → Apps → MyLandIQ → Permissions → Location

9. Children's Privacy

We do not knowingly collect personal information from children under 18. If we discover that a child has provided us with personal information, we will delete it immediately.

If you believe a child has provided us with their information, please contact us at privacy@mylandiq.com.

10. Cookies and Tracking Technologies

10.1 What We Use

• Firebase Analytics: To understand app usage patterns
• Firebase Crashlytics: To identify and fix crashes
• Local Storage: To store your preferences

10.2 No Third-Party Advertising

We do NOT use advertising cookies or tracking pixels. We do NOT show ads in the app.

10.3 Managing Analytics

You can opt-out of analytics collection by disabling "Usage & diagnostics" in your Android settings.

11. Third-Party Services and Links

11.1 Third-Party Services We Use

11.2 External Links

Our app may contain links to external websites. We are not responsible for the privacy practices of these external sites. Please review their privacy policies before providing any information.

12. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. Changes will be effective when posted.

How We Notify You:

• In-app notification for significant changes
• Updated "Last Modified" date on this page
• Email notification for material changes (optional)

Your continued use of the app after changes constitutes acceptance of the updated Privacy Policy.

13. Grievance Redressal (India)

In accordance with the Digital Personal Data Protection Act (DPDP), 2023 and IT Act, 2000:

13.1 How to File a Grievance

1. Email your complaint to privacy@mylandiq.com
2. Include: Your name, email, description of issue, and desired resolution
3. Use subject line: "GRIEVANCE - [Brief Description]"

13.2 Resolution Timeframe

• Acknowledgment: Within 48 hours
• Resolution: Within 30 days
• Complex Issues: May require additional time (we will notify you)

13.3 If Unsatisfied

If not satisfied with our resolution, you may:

• Escalate to the Data Protection Board of India (once constituted under DPDP Act)
• Approach Consumer Disputes Redressal Commissions
• Seek legal remedies under Indian law

14. Contact Information

14.1 Response Times

• General inquiries: 5-7 business days
• Data rights requests: 30 days
• Security issues: 24-48 hours
• Grievances: Acknowledged within 48 hours

14.2 Business Hours

• Monday - Saturday: 10:00 AM - 6:00 PM IST
• Closed: Sundays and Indian national holidays

15. Legal Basis for Processing

Under the DPDP Act, 2023 and IT Act, 2000, we process your personal data on the following bases:

15.1 Consent

You provide explicit consent when you:

• Accept this Privacy Policy
• Create an account
• Use the App and its features
• Grant location permission

You can withdraw consent at any time by deleting your account or contacting us.

15.2 Contractual Necessity

Processing necessary to fulfill our Terms of Service, including:

• Provide the App services you requested
• Process your subscription payments
• Deliver analysis reports

15.3 Legal Obligations

We process data to comply with:

• Digital Personal Data Protection Act, 2023
• Information Technology Act, 2000
• Income Tax Act, 1961 (financial records)
• GST regulations
• Court orders and legal processes

15.4 Legitimate Interests

Processing for legitimate business interests (that do not override your rights):

• Improving and optimizing the App
• Preventing fraud and security threats
• Conducting analytics and research

16. Specific Provisions for Indian Users

16.1 Compliance with Indian Laws

This Privacy Policy complies with:

• Digital Personal Data Protection Act, 2023 (DPDP Act)
• Information Technology Act, 2000
• IT (Reasonable Security Practices) Rules, 2011
• Consumer Protection Act, 2019

16.2 Sensitive Personal Data

Under Indian law, we handle sensitive personal data with enhanced protections:

• Passwords (encrypted, never stored in plain text)
• Financial information (processed by Google Play, not stored by us)

16.3 Data Localization

As of February 2026:

• Some data processing occurs outside India (Claude AI in USA, Google services globally)
• We implement appropriate safeguards for international transfers
• We will comply with data localization requirements as they are finalized under DPDP Act

16.4 Your Rights Under DPDP Act

• Right to access your personal data
• Right to correction and erasure
• Right to grievance redressal
• Right to nominate another person
• Right to withdraw consent

17. Acknowledgment and Acceptance